Warner Bros Discovery said the two companies created by the separation of its studio, streaming and cable TV units would be named Warner Bros and Discovery Global, unwinding a merger in less than four years due to seismic shifts in the entertainment industry.

David Zaslav will continue to lead Warner Bros., while current CFO Gunnar Wiedenfels is expected to helm Discovery Global

Warner Bros. Discovery, meet Warner Bros. and Discovery. The media company has officially announced the names and senior leadership teams for after it splits itself in two, with David Zaslav’s streaming and studios business to be called Warner Bros., and Gunnar Weidenfels’ global networks business to be called Discovery Global.