It’s not HBO, it’s Max - but the new logo for Warner Bros. Discovery’s streamer now certainly looks like HBO’s at a glance.

Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO ...

Max, formerly known as HBO Max, officially has a new logo on Sunday ... The jump to black-and-white branding is not Max’s first aesthetic intervention. When Warner Bros. first launched the ...