Inside Walmart’s immersive commerce strategy to reach Gen Z and Gen Alpha
With a growing presence on virtual platforms and a secret software weapon, Walmart is paving the way for marketers in virtual ...
adexchanger24d
Walmart’s Ad Business Cleared $4 Billion In 2024 And Is Only Getting Started
Walmart’s ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up 27% year-over-year, the company disclosed in its latest earnings report on Thursday.
Marketing Dive11d
How Walmart Connect is growing the ‘connective tissue’ of retail media
The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ...
Marketing Dive24d
Walmart’s global ad biz grew 27% in 2024 ahead of Vizio integration
The acquisition of Vizio, which closed in December, is expected to create new opportunities for advertisers and could provide another boost to the company’s growing ad business. Walmart’s strong ...
Best Buy's Marketplace Bet Is Really About Ad Revenue
When Best Buy launches its new U.S. marketplace this summer, it won't just be expanding its product assortment—it'll be ...
Retail Dive11d
How Walmart Connect is growing the ‘connective tissue’ of retail media
Walmart Connect last week made the latest addition to its suite of offerings for advertisers, launching a Display Advertising API that expands the onsite display ads that its partner agencies can ...