Although the truckers’ hats are the most visible of Von Dutch’s products, Sorensen said the company does more sales volume in jeans, which cost $145 to $320.

Why the Von Dutch Hat Might Make a Major Comeback in 2025. Story by Alexis Bennett Parker • 8mo. F rom Abercrombie to Ugg, the Y2K resurrection is happening—whether you like it or not.

Her sister, Kendall Jenner, also previously wore a similar Von Dutch hat, and Bella Hadid has been spotted carrying the brand's bowling bag. This cult classic from the '90s is back.

Kylie Jenner and Bella Hadid are just a couple of celebrities who have been spotted wearing Von Dutch hats. Shop our favorite trucker hat styles.