However, my study showed the situation is more nuanced than this. Even a grassroots message can be misinterpreted due to its visual design, leading to a loss of trust in what could otherwise be ...

When companies set out to design logos to brand their products, ... Over and over again we see examples of corporate logos with hidden visual messages buried inside. Produced by Matt Johnston.

Your logo pulls its weight as the main visual for your company: a big responsibility for a tiny piece of graphic design. That’s why you can’t afford to ignore its effectiveness.

For this piece on hidden messages in logos, Kelly Kuehn and Elizabeth Yuko, PhD, tapped their experiences as longtime journalists who often write about knowledge and history for Reader’s Digest.

A logo -- a small symbol or design used in business marketing -- is usually one of the first visual symbols a company develops in the early stages of planning.

Mountain Dew is returning to the mountains with a revamped visual identity, according to information shared with Marketing Dive. A new logo includes the brand’s eponymous topography, along with a ...

When companies set out to design logos to brand their products, ... Over and over again we see examples of corporate logos with hidden visual messages buried inside. Show more.