Landscape design principles are essential for creating ... land as well as plants and structures. An analogy for balance is equal “visual weight.” The goal is to establish balance from side ...

which exist to help our brains parse visual cues quickly and effectively. The universal principles of design - balance, contrast, emphasis, hierarchy, movement, pattern, proportion, repetition ...

Animated by Toronto-based art director and motion designer Matt Greenwood, this video walks you through 24 of the most important visual design principles, ranging from rhythm to texture to color.