In 2013, the woman in the Bacardi “Cuba Libre” commercial was actress Rebecca Valera. However, Bacardi’s more recent ads feature singer and songwriter Camila Cabello. Released nearly ten yea ...

CH: It did so with marketing campaigns that included an ad of a glamorous flapper with the tagline "Cuba is great. There's a reason. Bacardi." Within ten years, tourism had skyrocketed.

The move comes a little over a month after former President Biden signed legislation many speculated would give Bacardi the upper hand over the Cuban government and rival spirits firm Pernod Ricard.