or "to a free Cuba!" Don Draper himself couldn't write a better ad for Bacardí rum. It symbolized the (at the time) strong relationship between America (Coca-Cola) and Cuba (Bacardí), resulting ...

Bacardi has opened a new front in its battle with Pernod Ricard over the Havana Club rum brand, provocatively asserting the Cuban credentials of its version of the brand in a new ad campaign that ...

Bacardi, which had made rum in Cuba under its own name and that of Havana Club, left the island in 1960 after Fidel Castro came to power. Bacardi makes rum in Puerto Rico and markets it in the ...

The move comes a little over a month after former President Biden signed legislation many speculated would give Bacardi the upper hand over the Cuban government and rival spirits firm Pernod Ricard.