Video game ads became especially perplexing in the early 2000s, when ‘80s babies were old enough to have warm and fuzzy memories of Super Mario Bros.As a result, video game studios didn’t need ...

For a long time, Pixonic saw our lack of video ads in War Robots as one of our strengths and advantages. We often received pleasant feedback from our players to support our view, along the lines ...

The video game industry isn't exactly known for subtelty. These days, the biggest companies have ballooned to the point where they have outside marketers and HR folks to keep the most malicious ...

But smaller, independent games—especially those that utilize the free-to-play model—could embrace the ads. In-game advertising has been a hot-button issue in the core gaming world for more ...

Google is also testing out playable ads within games. Let’s say you’re playing a free-to-play RPG game, and you get interrupted with an ad.Usually, you would have to watch a video of some sort ...

Different video game ad types. Before delving into the metrics used to measure the success of video game ads, it’s important to understand the different types of ads used in the industry. There ...

The Pokémon ad during the 2016 Super Bowl wasn’t an ad for any specific game, but rather for the series’ 20th anniversary. This was just a few months before the release of Pokémon Go, which ...

Brand presence in programmatic video game advertising is on the rise, but at least 80% of programmatic in-game ads are acquisition campaigns for other games, Sevigny said. Game publishers want to ...

It is reported later this year that Microsoft and Sony will start to have ads on some free-to-play video games. This will provide marketers with the opportunity to target a hard to reach demographic.