The kicks feature an eye-catching fabric upper and a hyper-bulky sole, and the instantly recognizable Versace pattern appears throughout the sneaker. But that's not the big thing here.

It’s by no means a quiet shoe. The one-two combo of the unusual sole and loud colors is certainly going to turn some heads, which is exactly what 2 Chainz and Versace were probably going for.

Versace has been trying to find a new hit design to follow the Barocco V, a logo that it has replicated across clothes, handbags, shoes, belts and jewellery.

Versace’s revenue was flat last quarter, outperforming its sister brands Michael Kors and Jimmy Choo, which both posted large declines. Capri’s total adjusted profit of $1.65 a share topped ...