Think of Nike’s swoosh or McDonald’s golden arches. The same is true for cattle brands. Not only is it easier to read a simple brand, but its less painful for the livestock.

FAIRFIELD, Idaho — The symbols of 105 cattle brands, some dating back well over 100 years, have been hand-carved into a 600-pound sandstone rock in this Camas County city. TrendingComplaints […] ...

Brands are used to prove ownership of livestock, but only the Northern Territory and Queensland still mandate cattle branding. There are almost 70,000 three-piece cattle brands registered in the ...