The collaboration between Utah Hockey Club and WHITESPACE builds on a unique partnership between SEG and Shaun White’s lifestyle brand, which began in January 2024 with a limited-release collection of ...

Utah Hockey Club’s path to securing its official team name has gotten ... It requested it substitute its intended use of the mark with “clothing, namely shirts, t-shirts, jerseys, sweatshirts,” and a ...

Utah could not obtain the trademark since the Yeti cooler company already had a trademark which allowed them to print the name for merchandise reasons. The cooler company also declined to enter into a ...

On Thursday it was announced that White and the team collaborated on a special line of snowboards and apparel designed by the athlete's personal brand, Whitespace, something White was pumped up for ...

Fans are voting between Utah Hockey Club, Utah Mammoth and Utah Outlaws for the final name of Salt Lake City's NHL team. Here ...

Smith Entertainment Group announced Wednesday that it will conduct another survey to determine the name and branding of its NHL team. Two of the proposed names came from previous surveys, while the ...

The organization will turn to its fans to help find another new name with the final three names in the running being Utah Hockey Club, Utah Mammoth and Utah Wasatch.

The Utah Hockey Club is moving on from a nickname many believed would eventually become its permanent moniker, the Utah Yeti. The primary reason why: a cooler brand.

Fans are being asked to choose Utah Hockey Club, Mammoth or Outlaws for the NHL team's permanent nickname. Here's what the ...

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Wasatch, named for the Wasatch mountain range in Utah, has been swapped out with Outlaws, the team announced on Thursday. It will join Hockey Club and Mammoth, which made the final four after an ...

Colorado Avalanche goaltender Mackenzie Blackwood (39) saves a shot by Utah Hockey Club center Clayton Keller (9 ... Fanatics ...