The collaboration between Utah Hockey Club and WHITESPACE builds on a unique partnership between SEG and Shaun White’s lifestyle brand, which began in January 2024 with a limited-release collection of ...

Utah Hockey Club’s path to securing its official team name has gotten ... It requested it substitute its intended use of the mark with “clothing, namely shirts, t-shirts, jerseys, sweatshirts,” and a ...

Fans are voting between Utah Hockey Club, Utah Mammoth and Utah Outlaws for the final name of Salt Lake City's NHL team. Here ...

On Thursday it was announced that White and the team collaborated on a special line of snowboards and apparel designed by the athlete's personal brand, Whitespace, something White was pumped up for ...

Utah could not obtain the trademark since the Yeti cooler company already had a trademark which allowed them to print the ...

The organization will turn to its fans to help find another new name with the final three names in the running being Utah Hockey Club, Utah Mammoth and Utah Wasatch.

Smith Entertainment Group announced Wednesday that it will conduct another survey to determine the name and branding of its NHL team. Two of the proposed names came from previous surveys, while the ...

The Utah Hockey Club is moving on from a nickname many believed would eventually become its permanent moniker, the Utah Yeti. The primary reason why: a cooler brand.

THROUGH GAMES OF MONDAY, FEB. 10, 2025 ...

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Wasatch, named for the Wasatch mountain range in Utah, has been swapped out with Outlaws, the team announced on Thursday. It ...

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