The company attributed this to strong performance in both the Grow and Create segments. The Unity Vector AI platform has completed its migration ahead of schedule, now handling all ad network traffic.

Unity has fully migrated its ads network to the new AI ad platform Unity Vector, with all iOS and Android traffic now running on the platform. The move was completed ahead of schedule, after Unity ...

Meanwhile, the Grow Solutions segment, which includes Unity's ad business, dipped 4% to $285 million. The AI-driven Vector platform is trying to pull it back up, but it's still early days.

This reflects prudence regarding potential disruptions from the Unity Vector rollout and seasonal factors. Yahes highlighted that Unity will now focus on quarterly guidance due to the rapid ...

In the Grow Solutions segment, which houses the company's advertising business, revenue was down just 4% as the early rollout of Unity's new Vector platform helped offset declines elsewhere.