The thought "You never know what you might find for sale on eBay" is never truer than when it comes to fishing lures. I had a ...

Arnoldson says the lure’s inventor was inspired by a musical greeting card. “He said, if I could get a Christmas card to make sound, I can put it in a lure. So, we took it over in 2012.

I like to bundle my gear as much as I can, especially when there are some things, like lures, that are great at catching more than one fish species. By combining lures that are equally effective ...

When big swells or high winds keep anglers off the ocean, creative juices sometimes flow and we create new lure designs during the downtime. Some new. No paywalls. No subscriptions.

A friend of fallen Rockford officer, Jaimie Cox, has founded a company he hopes honors his friend’s memory. Ben Schuster is the founder of Blueline Lures, which sells fishing lures made out of ...

A Topeka fishing guide is helping to steer a longtime cold-water lure company into the über-hot bass market. Clyde Holscher, of Guide Lines Guide Service, is a well-known Midwest Finesse angler ...