Types of Email Marketing. Email marketing is a practical, low-cost marketing tool that combines convenience with technology. It provides small business owners with the ability to reach more ...

Methods of Sales Promotion. Sales promotion for companies is all about the ways the company markets the product or service it is touting in order to make money.

You may have run a variety of promotions and offers in the last year. If so, your sales data will tell you exactly which types of promotion you might want to stick with for a while, and which you ...

A successful content marketing strategy includes a variety of content types, such as educational blog posts, how-to guides, whitepapers, case studies, and video content.

Types of Influencers To better define and understand the various types of influencers, I looked beyond my own experience to offer something more credible. The academic study of influencer marketing is ...

Word of Mouth Marketing (WOMM). Isn’t this really the original social media platform? Suzanne Fanning, President of WOMMA (Word of Mouth Marketing Association), shares interesting, data-based ...

The four methods of promotion to professionals that we included account for 85 to 88 percent of the dollars spent by pharmaceutical companies to reach physicians.