Which data collection strategies will best fit your marketing campaigns will depend upon what types of technologies you are using and whether it is optimized in collecting the specific data you ...

Data analysis as it relates to content marketing presents a multifaceted ... to adapt content strategy by measuring specific types of user behavior and accessing the right platforms.

“All of this [data] is converging and the [customer data platform] is the central hub to marketing teams ... Some of the best data collection tools and methods are: One of the most popular ...

Nohar Zmora leads marketing at Kaltura. She is passionate about helping marketers create creative and data-driven digital ...

according to Gartner’s 2022 Marketing Data & Analytics Survey. Besides, extensive data collection in pursuit of a 360-degree view risks violating privacy regulations, cements dependencies on ...

The signal in marketing-mix modeling data is more stable, more reliable, and more measurable. This type of data can be valuable in helping companies understand what variables are driving their ...

This comprehensive guide delves into the essential methods and tools for LLM data collection in 2024. Understanding LLM Data Needs Large language models are sophisticated AI (artificial ...

This post was created in partnership with Iterable Mainstream AI usage is quickly transforming consumer engagement with ...

Marketing leaders are struggling to balance collection of customer data with ... "The other thing we have learned is that the type of data matters too," he said. "Perceptually, customers ...

Learn how to build trust and navigate privacy concerns of collecting customer data while driving business intelligence.