There is a lot more to a successful ad campaign than clever slogans, catchy jingles and celebrity endorsements. In order to catch people’s fleeting attention and influence their decisions, it ...

Love them or hate them, these advertising campaigns all delivered major boosts to profits, and in some cases changed the world.

From analytics companies to previously undervalued prospecting campaigns, incrementality testing benefits a range of people, campaign types and ad formats (we’ll call them the winners) and ...

Gaming ads are typically aimed at, well, gamers. They are young. They don’t typically watch a lot of traditional TV, where the aforementioned celebrties have devised some of their best-known work.