CEO Tim Kuniskis apologizes for discontinuing the Hemi V-8—with doughnuts, drifts, and a NASCAR lap. Last year, when Ram Trucks parent company Stellantis announced it would discontinue the ...

One of Kuniskis’s first lines in the ad is: “We own it. We got it wrong. And we’re fixing it.” It’s a simple, textbook brand apology, creatively combined with the kind of pep talk aimed ...