The University of South Carolina lost a trademark case against the other USC, Southern California. How much of a defeat it is remains to be seen. Letters of the law: Trojans own ‘SC’ logo ...

South Carolina's Gamecocks wanted to print the baseball logo on hats, uniforms, T-shirts and other apparel, but the Southern California Trojans claimed the logo was confusingly similar to its own "SC" ...

Recently, the University of Southern California defeated the University of South Carolina in a trademark dispute over the interlocking "SC" logo incorporated by South Carolina's athletic programs ...

The University of South Carolina first attempted to trademark an “SC” logo in 1997, but the University of Southern California contested it. A special Trademark Trial and Appeal Board was formed and ...

The high court let stand a Federal Circuit ruling rejecting bids by the South Carolina Gamecocks to register its "SC" baseball logo and and to have Southern California's trademark canceled. The ...

Would a reasonable person confuse a USC logo on a garnet-and-black ball cap in Columbia, S.C., with the same letters on cardinal-and-gold sportswear worn by a Trojans fan at the Coliseum ...

Sep 28, 2024; Los Angeles, California, USA; The Southern California Trojans SC logo at midfield is seen before a game between the Wisconsin Badgers and the USC Trojans at United Airlines Field at ...