The gaming industry continues evolving rapidly, with two distinct approaches emerging as dominant forces. Take-Two ...

Roblox game Grow a Garden achieved a record. It had over 16 million concurrent players. The game surpassed Fortnite's ...

Traditional advertising often makes people ... more time in spaces constructed by creators not brands. Platforms like Roblox exemplify this shift, with 85.3 million daily users spending over ...

Roblox had 85.3 million Daily Active Users ... "Because gamers are so entrenched in the experience itself, traditional ad formats haven't always been the right choice for app publishers, because ...