Eknoor Soni and his brother Arsh have millions of followers on the likes of YouTube, Snapchat and other apps, but the ...

5 Tips For An Employee Social Media Program. ... business leaders are paralyzed with fear that employees may damage their brand online while also too afraid to restrict social media participation.

Social media CEOs got grilled by Senate lawmakers this week in an emotional and often heated hearing about the dangers their platforms pose to children — sexual predators, videos encouraging ...

Public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand's PR as well.. Especially because there are 4.8 billion social media users worldwide.

But in other cases, the impact of social media doesn't bode so well. "Nearly two-thirds of Americans (65%) believe social media has led to increased overspending," and approximately 18% "say they ...