Gillian Follett is a general assignment reporter for Ad Age. She writes about a variety of topics including social media, ...

Doechii, the winner of the best rap album award at the 2025 Grammys, is behind the song that sparked the trend taking over ...

Every generation feels pressure to keep up with trends, especially in its youth. But many members of Gen Z seem to be under ...

It all happened so quickly,” said the victim’s father. “I heard her scream, and it was like a blood-curdling scream.” ...

Have you been hearing Doechii’s song “Anxiety” all over your TikTok FYP? You’re not not alone. Here’s what to know about the ...

If a U.S. company buys TikTok, it could mean we’re all safe to keep using the app after April 5. At this point its not clear ...

Truist tells investors that a recent surge in usage for #lululemon appears to be outpacing trends for other brands over the last 30 and 120-day ...

Regardless of TikTok's future in the U.S., make your videos creative and innovative, and watch your engagement rise.

The rise of TikTok Shop and a shift in focus from Gen Z to Gen X are among the beauty trends to know in 2025. That’s according to NielsenIQ (NIQ), the global intelligence company, which presented its ...

Efecan Kultur gained popularity on TikTok by capitalizing on his mukbang videos, a type of content where people eat huge ...