Unfortunately, greater volume doesn't always mean success. Based on my company's more than 1,000 Meta Ad Account connections, the average success rate of creative assets launched is barely 15%.

The ad industry has for years sought an ad creative taxonomy to help manage creative ad delivery across linear and streaming. “As we automate the [creative] supply chain, it’s really critical that we ...

A technological takeover of ad creative could bring both opportunity and disruption. By Marty Swant The Cannes Lions Festival of Creativity, an ad industry conference, awards show and schmoozefest ...