The Trade Desk currently has no concrete plans to deprecate its legacy Solimar user interface in order to push adoption of its new UI, Kokai.

Why it matters: After a rough close to 2024, laden with operational missteps and slow adoption of the new Kokai user interface, Trade Desk’s performance is improving thanks to strong demand for ...

The new user interface for existing advertising customers, Kokai, initially faced public criticism for a nonintuitive design, but improvements were made based on feedback, and it now has 66% adoption.