Social media is not always an online distraction or procrastination platform. While some may be addicted to their social media networks, it is one of the best ways to stay informed. Major news ...

Just how influential is social media on supermarket sales? I’ll share one story. A retailer came to me and said, “Rick, we ...

The power of social media is undeniable, and it is essential for businesses to embrace this powerful marketing tool to succeed in today's digital landscape.

With social media, participants “collect” around a unifying cause. People go to the content to contribute their piece to the whole. However, the most challenging effort with social media is to gain ...