Summer triggers one-of-a-kind psychological and behavioral shifts that can directly impact how-and why-consumers make their purchases.

Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales. The ...

Performance marketing isn’t just about data, it’s about understanding human behaviour. That’s why top marketers in the performance space draw insights from psychology’s pioneers, Maslow ...

Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from reality.

Love.In 1988, I had recently started the Ph.D. program in Marketing at Northwestern (AKA Kellogg) and was fortunate enough to take a course with marketing legend Professor Philip Kotler.

Why it works: The psychology of escapism. To understand why escapist marketing is so effective, it helps to look at the psychology behind it. One explanation comes from construal level theory, a ...