Marketers continually look for ways to improve mobile engagement with customers. Several studies prove mobile as an effe ...

Editorial Guidelines. Devising an effective text message marketing campaign means making use of the right tools. We chose the best text message marketing software that gives businesses a ...

but they’re two different ways to send text messages and depending on your text message marketing goals, one may be a better fit than the other. At the simplest level, an SMS is a text message and an ...

s. Certain Papa John?s franchisees provided the marketing company with lists of customers that included cell phone numbers. OnTime4U used this information to send text messages encouraging consumers ...

One of your primary responsibilities as a product manager is to work with the marketing communications (marcom) department to formulate the key messages for marketing programs. The goal is to ...

If you upset a user, he or she has the power and right to unsubscribe easily. Along with other best practice in text message marketing, one of the fastest ways to upset mobile database subscribers is ...