Terence Reilly has been heralded as the executive who turned Crocs from grandpa shoes into a hip streetwear staple, and the Stanley Quencher from just another utilitarian drinking cup into a must ...

The executive credited with turning Stanley’s giant metal water bottle into a status symbol is leaving the company to return to his old employer, Crocs. Beginning April 29, Terence Reilly will ...

According to the New York Times, Stanley discontinued the cup in 2019, assuming their mostly male customer base wasn’t interested. When a trio of parenting bloggers noticed a wave of their female ...

Terence Reilly might not be a household name ... Reilly is credited with making the Stanley Cup a must-have item. Now he’s leaving Stanley and will try to work his magic on another brand ...

"We firmly believe that we will become one of the leading lifestyle brands in the world over the next few years," Terence Reilly, Stanley's CEO as of 2020, said on a Harvard Business Review ...

A marketing alchemist tries to transmute one more brand with his Midas touch: “More than ever before, female youth culture ...