Sandy Hook Promise releases powerful PSA to combat gun violence
A Teddy's Bear Dream aims to emphasize the importance of a safe and happy childhood, free from the terror of gun violence.
Adweek on MSN14d
A Teddy Bear's Dreams Are Dashed in Sandy Hook Promise's Gut-Punching Ad
"A Teddy Bear's Dream," created by agency BBDO New York and directed by Henry-Alex Rubin through production company Smuggler, at first appears to be a sweet story told through the ...
MediaPost14d
'Teddy Bear' Highlights Crisis Of School Gun Violence
Gun violence in schools is escalating. There were more than 320 incidents when a gun was brandished or fired on school ...
NBC4 WCMH-TV9d
A Teddy Bear’s Story: A Powerful Reminder from Sandy Hook Promise
Sponsor: Sandy Hook Promise For over a decade, the non-profit Sandy Hook Promise has been dedicated to preventing school ...
A New Survey Finds 80 Percent of Parents Think Gun Violence Changes What It Means To Be a Kid in America
When Hockley sent her first-grader to school on December 14th, 2012, she had no idea that their morning goodbye would be ...