One of the greatest advertising tactics in the history of business—taglines—has been forgotten by many businesses, and I believe that's a mistake.

In the grand scheme of marketing strategy, coming up with a company’s tagline is rarely anyone’s first concern. In fact, as audiences’ attention spans have shortened and the screens on which ...

Todd Phillips came up with his own tagline for Joker Folie à Deux and I think I like that one better than the actual movie’s tagline.

The Guardian recently ranked LA and the number one city in the world when it comes to brand. Yesterday, we talked guy who crunched the data behind this ranking. At the end, we pointed out that ...

PALM BEACH GARDENS, Fla., June 9, 2025 /PRNewswire/ -- Carrier Global Corporation (NYSE: CARR), global leader in intelligent climate and energy solutions, today announced the launch of a bold new ...

Nebraska ranks last among states that tourists most want to visit. State leaders are hoping some self-deprecating humor can help change that.

Aligned with the new purpose and tagline, it showcases the company's global impact through emotionally driven, human-centric real-world stories, focusing on sustainability and innovation.