Buy the pink bubble gum covered by a thin layer of powder and it would come with five baseball cards. Such a deal. … Originally, it was an innocent enough marketing plan by the Topps Company.

On a nod from Sy Berger, a vice president of the Topps chewing gum company, the crew jettisoned some 2 million 1952 baseball cards that had been clogging up the company’s Brooklyn warehouse for ...

Within minutes of the recent passing of Sy Berger, the longtime Vice President for sports and licensing at Topps Chewing Gum Company, at the age of 91, ESPN.com and the New York Times posted long ...

Berger devised the practice of signing MLB players year after year. — -- Sy Berger, the father of modern day baseball cards, has died of natural causes at the age of 91. The news was ...

Sy Berger, the father of modern ... Topps was founded in 1938 as a chewing gum company. ... Gum was soon wrapped in plastic so as not to hurt the cards and eventually was gone from packs altogether.

Sy Berger, the father of modern ... Topps was founded in 1938 as a chewing gum company. ... Gum was soon wrapped in plastic so as not to hurt the cards and eventually was gone from packs altogether.