SSON (meaning son of) plays on typical Swedish surnames, like Kjellsson, which “is a common worker’s name in Sweden, one that ...

LONDON — Stylein, the Swedish fashion brand with a flair for Scandinavian minimalism, isn’t sweating the apparel market slowdown. According to Elin Alemdar, the brand’s founder and CEO ...

Six years after it was abruptly cancelled, the Swedish event will return this June — and for the first time, it has ...

Nudie Jeans expands in the UK with a new Shoreditch “denim kiosk,” part of a strategy to grow its physical retail footprint ...