In the 1960s, a group of researchers at the Massachusetts Institute of Technology developed an exercise to simulate supply chain dynamics using beer as an example. Versions of the “beer game ...

The Beergame App simulates the steps of selling beer from brewer to drinker — revealing a real world problem that can tangle the supply chain. A new online game lets you experience the supply ...

There is a mini-panic spreading about shortfalls all along the supply chain for manufactured ... on “Misperceptions in Dynamic Decision Making”. Game participants play the parts of retailer ...

While each person plays an equally important role in making sure the beer gets to customers, miscommunication between players often turns the game into a screaming match as supply-chain issues ...

Prospects that the world’s snarled supply chains ... 10,000 cases of beer. The purchase order wasn’t real. It was part of a role-playing exercise called the Beer Game that’s something ...

Joe McKendrick covers how technology moves markets and careers More than three-fourths of supply chain executives are ... actionable insights for decision-making is a waste of time and energy.

For this approach, ParkourSC has been recognized by industry analysts, including in the recent 2025 Gartner® Market Guide for Analytics and Decision-Making Platforms for Supply Chain (14 January ...