Working with a customer relationship management (CRM) tool is the fastest way to develop a custom strategy for any business. In the past, CRMs were always considered tools for sales. However ...

As a CIO or CRM leader working for a manufacturing company, there are likely many issues rising to the top of your list as priorities to better manage the volatile supply chain for your business ...

Columbia Threadneedle Global Technology Growth Strategy highlighted stocks like Salesforce, Inc. (NYSE:CRM), in the second quarter 2024 investor letter.Salesforce, Inc. (NYSE:CRM) offers Customer ...

Integrate Your CRM with your entire digital ecosystem Most healthcare CRMs tout their ability to provide a 360-degree view of every patient. But that view is only as good as the data used to ...

Join Adrian Rohr, VP of CRM at Fabletics, at Iterable’s Activate Summit (April 1-3, 2025) for an exclusive look at how the brand moved from a manual, time-intensive CRM strategy to a streamlined ...