This article is Part 2 of a series, “The Strategy Formation Process.” Part 1 is here. Strategy formation is a vital tool in dealing with disruptive change, and in Part 1, we suggested you can ...

Companies must begin the strategy formation process by thinking more broadly about their market and customer. Myopic companies are increasingly vulnerable due to the increasing pace of innovation ...

Marketing strategy formulation is the process of defining an organization's marketing goals and objectives, explains Management Study Guide. This allows formulators to create a guide and then ...

Engaging middle management in strategy formulation serves a dual purpose: enhancing strategy efficacy and acting as a crucible for enterprise-level succession planning. In the complex, rapidly ...