The words “Starbucks Coffee” were also removed from the logo, as people saw the Siren and immediately associated it with the coffee chain. However, nothing about this Siren is “perfect.” ...

Abroad, the logo was equally problematic. Around it was a ring that read “Starbucks Coffee,” and that shape drew your eye so much that you might not even notice the topless woodcut mermaid inside.

In its filing with the U.S. District Court, Starbucks lays out all of the similarities between its intellectual property and Starbuds’ logo in an annotated side-by-side graphic.

Starbucks Corp. is giving its siren a facelift. The world's largest coffee company unveiled a new logo Wednesday that drops the words encircling its iconic sea nymph and gives her a few subtle ...

Starbucks Corp. is giving its siren a facelift. The world's largest coffee company unveiled a new logo Wednesday that drops the words encircling its iconic sea nymph and gives her a few ...

There's been plenty of buzz about the Starbucks new logo, the first for Starbucks since 1992. ... by the logo, as a firm that only sells coffee. ... View CBS News In.

SAN FRANCISCO (MarketWatch) — Starbucks unveiled a new corporate logo Wednesday, dropping the words “Starbucks” and “coffee” that had been wrapped around the twin-tailed mermaid seen on ...

Baker said the newly revived logo was "modified a bit [from the original] based on feedback" from Starbucks customers during its 2006 appearance. "We feel it's appropriate," she said.