The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things ...

Like many other well-known American multinational food companies, Starbucks' logo is among the most identifiable in the world, but you might be surprised to learn about its history. The coffee ...

a twin-tailed siren," the Starbucks website said. The siren was chosen as the logo for a multitude of reasons, including another nod to "Moby Dick," the book that inspired the chain's name.

Get a free cup of coffee on Monday if you’re a Rewards member. The Super Bowl is one of the most-watched cultural moments of ...