For example, a survey by Sprout Social, which was published on January 9, 2018, found that two-thirds of US Internet users want brands to take a stand on social and political issues.

2. Ensure Your History Matches Your Stance. Before you take a public stand on issues, confirm that the position you take aligns with the values you have been promoting through your own example.

For example, Patagonia offered to bail out employees arrested in abortion protests, ... Moreover, some companies that chose to take a stand on social issues have faced backlash and boycotts.

As an example, if you’re an insurance company, Brian, do you think that climate change is going to have an impact on your loss ratio? BRIAN KENNY: Yeah. Of course.

October 30, 2024. What’s the best way to determine whether or not your business should engage on potentially controversial societal issues? In this episode, Harvard Business School senior ...

The most imminent example of Issue 1 being more about specific issues than abstract ... endorsers who spoke to Dayton Daily News shed light on what they stand to gain, or lose, through Issue 1 and ...

The most imminent example of Issue 1 being more about specific issues than abstract ... endorsers who spoke to Dayton Daily News shed light on what they stand to gain, or lose, through Issue 1 and ...