The shoe company figured that SpongeBob’s primary audience was too young to market to on a broad consumer base. So Irving had to convince Nike otherwise, Nethongkome said.

SpongeBob might seem an odd concept for a shoe collaboration, but strangeness hasn’t stopped the flat-earth-evangelizing Irving yet, particularly when it comes to his sneakers.

‘Like SpongeBob when he went to the dance’: Amazon footwear requirement get roasted on TikTok ‘They want us to work 10 hrs straight with clown shoes.’ Claire Goforth ...

The former Boston Celtics guard's latest Nikes are a tribute to "Spongebob Squarepants" and are available in five styles (a sixth, "Pineapple House" is available 10/24). They range from $110-$130.

Sports Kyrie’s Spongebob sneakers: How to buy Kyrie Irving’s Spongebob Squarepants-themed Nike shoes he wore in Brooklyn Nets’ season opener Published: Oct. 24, 2019, 9:49 a.m.