It all began about 40 years ago, when Spirit Halloween was just a twinkle in the eye of its founder. So the story starts with a man named Joe Marver sometime in the early '80s.

Spirit bills itself as the "largest Halloween retailer in North America," and each year rents space for hundreds of shops, identified by their iconic grim reaper logo.

At these locations, Spirit’s Grim Reaper-like mascot will be replaced with a winking Santa, and its stock will be replaced with gingerbread houses, wrapping paper, ugly sweaters, elf hats ...

Spirit Halloween is known for its unique business model. On Halloween, we bring you an episode of It's Been A Minute about why this pop-up scheme is such a hit.For sponsor-free episodes of The ...

Spirit bills itself as the "largest Halloween retailer in North America," and each year rents space for hundreds of shops, identified by their iconic grim reaper logo.