In other words, qualitative research is concerned with "why," whereas quantitative research is concerned with "what." Although the data produced by each is vastly different from the other ...

Pew Research Center’s team of demographers, economists and other analysts accesses and uses a wide variety of publicly available data sources to conduct its population research. Much of this data is ...

“The most efficient marketing strategies often come from a combination of both quantitative and qualitative research,” Rahman reiterated. By gathering data from different sources, marketers ...

For more information, contact the Rustandy Center Research Team. Sustainalytics Sustainalytics is an independent source ... and qualitative performance. Chicago Booth faculty, PhD students and staff ...

Qualitative research is used for in-depth probing into ... Avoid reinventing the wheel. Explore secondary data sources before you start a primary research project. You may find what you're looking ...

Qualitative data analysis (QDA) digs deeper. It provides a more detailed, colorful understanding of the underlying factors that a quantitative approach simply isn't designed to encompass.

Op-ed: Qualitative research helps us understand the “why” behind the numbers. Without these methods, we risk misunderstanding people — and making bad policy.

Interviewing in qualitative research is quite distinct from structured ... Such interviews can offer a rich source of data on how people account for both good and bad experiences, 20 reporting ...