Social media has evolved into a powerful tool for businesses, and leveraging its full potential requires more than just surface-level engagement.

there were 4.76 billion social media users globally—over 59% of the world's population. Social media marketing uses social media and social networks—like Facebook, X (formerly Twitter), and ...

Find out how AI and social media can streamline your marketing efforts while enhancing content creation for greater impact.

The digital landscape continues to evolve at a breakneck pace, making social media one of the most powerful tools in any ...

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

Work on digital marketing and social media simulations to put your learnings into practice ... all of which offer access to the expertise of our world-class faculty, no matter where you are in the ...