Social media marketing has become a vital component to the market mix of many businesses–large and small. After all, there are 4.9 billion people who use social media platforms worldwide and so ...

Social media marketing is not what it was a short time ago. Vector illustration. getty. There’s one word you need to know about brands’ social media marketing right now: video.

A roundtable from The Drum and Brandwatch brought together marketers from Britvic, Cisco, CNBC, HP, HSBC, ITV Studios, NBCUniversal, Virgin Media O2 and We Are Futures to discuss trending topics ...