The live-action remake of the classic 1937 Disney animated film — which has drawn plenty of controversy — stars Rachel Zegler as the iconic princess and Gal Gadot as the Evil Queen

Snow White carries a high level of awareness at 94%, meaning audiences know the movie is out there. However, the level of interest on tracking is low at 39%, making many industry suits wonder whether a movie at that level has ever opened to north of $50M+.

Starring Rachel Zegler as the iconic Disney princess, “Snow White” has made $3.5 million in Thursday previews so far at the box office. It’s projected to make $45 million to $55 million in its opening weekend, plus another $50 million internationally for a worldwide launch of around $100 million.