The beloved bear that has warned us of smoldering fires and hot grills since 1944 is now living his best life on the Internet, and from memes to fake national holidays, Smokey is taking everything ...

And Smokey is a thoroughly modern bear. He has more than 300,000 fans on Facebook , and 24,000 followers on Twitter . He even has his own ZIP code -- 20252, if you're curious.

For Smokey Bear’s 75th birthday, a new digital ad campaign aims to reach younger Americans. Smokey also must maintain the same look: His eyes are always dark brown, his jeans are always blue and ...

Smokey the Bear was created by the U.S. Forest Service in 1944 as a way to help curb forest fires while U.S. firefighters served in World War II.

Smokey the bear cub is flown from Santa Fe, N.M., to his new home at the Washington National Zoo in a Piper J-3 Cub by New Mexico Assistant State Game Warden Homer C. Pickens in 1950.