Join Snuffy, the forest ranger's pal, in this 1958 vintage film segment. Discover how Snuffy assists Smokey the Bear in ...

1 of 6 Smokey the bear cub is flown from Santa Fe, N.M., to his new home at the Washington National Zoo in a Piper J-3 Cub by New Mexico Assistant State Game Warden Homer C. Pickens in 1950.

If you’ve ever traveled around the country and visited a national park, you’ve likely noticed Smokey Bear, who asks you to help prevent forest fires. The U.S. Forest Service first showcased ...

On Aug. 9, Smokey Bear, the longest-running and most successful ad campaign in U.S. history, according to the U.S. Forest Service, turned 80 years old.

Smokey Bear’s message was later changed to “Only You Can Prevent Wildfires” in 2001 as the term wildfire can apply to “uncontrolled, unplanned, unwanted outdoor fire,” the department stated.

So, it's Smokey Bear's 80th birthday on Aug. 9, which is a really long time to be preventing wildfires. David Pollack / Corbis via Getty Images But I actually learned recently that Smokey isn't a ...

The wildfire prevention expert is known by most of us as Smokey 'the' Bear, but that's actually been wrong all these years. A jingle that came out in 1952, added the additional word to maintain ...

Iconic messengers have proven to be effective communicators. For more than 80 years, Smokey the Bear' has persuasively led public information campaigns in support of fire safety.

Smokey the bear cub is flown from Santa Fe, N.M., to his new home at the Washington National Zoo in a Piper J-3 Cub by New Mexico Assistant State Game Warden Homer C. Pickens in 1950. The little bear ...