For now, though, the Business Model Canvas is simple enough to sketch on a whiteboard — and powerful enough to refocus the way you view your business.

The Business Model Canvas provides a simple, one-page draft of a business ... business and what they return to you in profits. For example, what does it cost you to acquire a new customer?

Having said that, sometimes there might be several business models that could lead to profitability. The Business Model Canvas approach ... Adobe, for example, used to sell Adobe Photoshop ...

It has three parts: a business ... a simple overview of how to conduct customer discovery and customer validation in combination with the Business Model and Value Proposition Canvas.