We outline how to match marketing funnel stages with the right digital channels, to enhance your marketing plans and strategies.

We outline what a marketing funnel is, how it works, and the various stages it requires you to undertake to create a plan for your business.

With the right technology and strategy, marketing leaders can now demonstrate exactly how creator partnerships drive business outcomes.

Most marketing reports these days rely on a funnel concept. But funnel reporting creates pitfalls that can cause marketers to get bogged down. There are better ways to gain insights from your ...

TF1 group is subsequently looking to take full advantage of the plasticity of digital to make TF1+ a full-funnel marketing platform, working on brand awareness and image as well as conversion. TF1 PUB ...

What you need to ask if you want to better understand, influence and measure your own dark funnel in 2023.

The digital channels B2B firms are investing in most are social media (52% of respondents say their company has increased budget for), content marketing (44%), and paid search (32%). B2B marketers ...

As part of the WARC x Spotify “Getting your brand heard” report, Flora Williams, Head of Implementational Planning at OmniGOV, Manning Gottlieb OMD, explained how brands can apply digital audio ...

But I agree with Tate that what happens in the middle of the funnel is the most enlightening area marketers need to focus on because it influences whether someone we want to do business with will move ...

I asked about this shift from single channel to multi-channel, full funnel campaigns at a press briefing with Google executives Monday.