Online gaming platform Roblox has improved its commerce capabilities by launching its commerce application programming interfaces (APIs,) with Shopify as the inaugural integrated partner.

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

The company has been testing its tools to do so since last year, but today, it’s announcing that it’s opening up its Commerce APIs to eligible Roblox creators. Shopify is the first ...

Roblox and Shopify are expanding a pilot program they launched last fall to make integrated shopping more widely available. Fenty Beauty is among the brands already piloting the capabilities by ...

Last September, Roblox announced that creators would soon be able to sell physical items in experiences thanks to a partnership with Shopify. Now, Roblox is making that integration available to ...

Roblox recently launched a commerce API, which enables creators with a Shopify Inc. (SHOP) store to sell both digital and physical items inside of an experience. The company also believes that ...

The news sees Roblox and Shopify expanding a pilot program they launched last fall to make integrated shopping more widely available. Fenty Beauty is among the brands already piloting the capabilities ...