Google's latest Area 120 project is a hyper-local social networking app called Shoelace that is said to improve real-world connections.

Google’s in-house incubator, Area 120, is working on a new social networking app called Shoelace which is aimed at organizing local events and activities. You use it by listing your interests in ...

An email sent out this morning announces that Area 120's Shoelace project will be shutting down completely. The app helped New Yorkers plan local meetups.

With Shoelace, users can browse a set of handpicked activities or add their own to Google recommendations and Maps -- not just any map, but Google Maps. Toggle navigation. News.

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